What is Brand Old™?
Did you know that The Icebox has a retail division? It's called Brand Old™. Evolved from a company that was started by two brothers, who are self-proclaimed "apparel fanatics", Brand Old™ is actually a new brand that is all about everything old. Its inspiration comes from memories of when life seemed to be more simple, and people just had more fun. Brand Old™ takes cool, interesting brands from the past that resonate with our consumer and combine them with the best looking vintage garments in the market to offer t-shirts that instantly feel like an old friend.
Celebrity Sightings
Jessica Simpson was spotted in the July 16th, 2007 issue of Us Weekly with the classic Marilyn Monroe P.E. tee produced by The Icebox's retail division, Brand Old™. You can find her in the horoscope section of that issue, but also in the upcoming comedy, "Major Movie Star".
Brand Old™ graces the silver screen in the comedy starring Andy Samberg and Isla Fisher, Hot Rod. A well-planned scene introduces Fisher's character, Denise, to the rest of the crew as she sports the very apropos Brand Old™ El Camino tee.
That's Sarah Silverman wearing our good ol' "I Heart Pirates" shirt. You may know Sarah from the numerous comedy movies she's been in, or perhaps her Comedy Central show, The Sarah Silverman Program.
